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Landing Page Set-Up Guide

Learn how to set up a landing page.

Your program landing page is the central hub of your financial education program. From here, your customers, employees, partners, and community members can discover and engage with a vast library of interactive learning activities to suit their individual needs and goals. We work with you to build a customized landing page that reflects your institution’s unique brand identity.

Your landing page includes seven customizable elements:

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Favicon*

The small square icon that appears next to the page title on a browser tab or a bookmark

Image dimensions: 16×16 px
Aspect ratio: 1:1

Logo*

Your logo in the top left corner of your program site, which can link to your company website or back to the landing page

Horizontal logo recommended

Hero Image*

The large banner image across the top of your landing page

Image dimensions: 1200×600 px
Aspect ratio: 2:1

Welcome Message

A headline and short paragraph welcoming visitors to your program site

Title: 10 words or less
Copy: 2-3 sentences

Brand Colors

A primary and secondary brand color used across your program site; one dark and one light color required to meet contrast and color accessibility standards

Marketing Area*

An optional content area that you can use to highlight a product, service, or resource and communicate a call-to-action

Title: 10 words or less
Copy: 600 characters or less
Image dimensions: 565×420 px
Aspect ratio: 113:84

Social Sharing

X, Meta, LinkedIn, and email links for visitors to share with their social network

 

*Disclaimer: As part of customized development, the team might need to edit, crop, and/or compress provided images that do not fit our guidelines in order to ensure the best end user experience.